I had an interesting experience the other night that level me surprised and questioning some assumptions. I saw an article on LinkedIn that was written to support route optimization and highlight differences between different types of final mile (last mile) deliveries. As I went through it, I couldn't help but feel like it was a little off. Not that the information was wrong per se, more that the frame didn't quite capture all of the nuances I felt it should (I appreciate I am a touch opinionated - I prefer to call it passion). It dawned on me later that evening, a question that might explain why I was feeling off after reading the article. In an on demand world, that is based on dynamic orders and routing, is knowledge being lost that supported the previous "traditional" models. The major difference I am making between dynamic and traditional models is that traditional models are/were built on fixed and planned service schedules. This could be five deliveries per w...