Desirability Feasibility Viability Simple right? These three things are what make up the Balanced Breakthrough Model. The model highlights the core requirements to become a successful innovation. Here is a quick breakdown of each element: Desirability - Is there an actual need for this idea? What specifically is the problem you are solving for people? Feasibility - Can you actually build / implement the solution? How hard is it with your current context? Viability - What is the investment required to create the solution? Is it really worth it? Can you derive long term value from the product or service you develop? A lot of this may seem obvious, however so many people look to invent or innovate something and then start looking for the problem. Trying to create the context or need for your product to be required is never a good place to be in. What gets interesting here is when you factor in timing, and this is something that A LOT of people miss. The three elements above ...