Promoting Value is Exactly Why No One Is Listening We live in a world of innovation. Every day something new is created. So why is it then that so many great ideas die? Sell the features. Sell the benefits. Sell the value. The right way to sell is to show how good your service, product or idea is. Wrong. Those things are necessary, but they are not what is essential for new ideas or innovation to catch on. Changing The Frame I have spent the majority of my career making things better. Continuous improvement, network design, process re-engineering — it has many different labels. It’s all the same. Make changes to what is being done to generate better results. The single biggest key to my success in implementing new ideas? Lower the barrier for entry. We like to believe we are organic computers. Rational to the end. That given the right information and the correct inputs, people will produce the best output. To get someone to actually change, give up on that idea immediately. In the...