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Ride of a Lifetime


This is a really great read and I recommend it to anyone, but especially those in a leadership role.

It is written in such a way that it's as if Bob is answering your questions right in the room.

He does a great job ingrating events and facts with his personal feelings and thoughts.

What I found really refreshing is that this is another wildly successful leader (like Phil Knight with Nike) that really benefitted from hiring people and not just a resume.

The views he presents are insightful about focusing on ability and even putting people in roles that are a little beyond them. What was also interesting to see was that it sometimes it worked out and sometimes it didn't, but it never made him question his approach.

He is a great model to highlight that people can achieve amazing things, even if it is initially outside of their comfort zones.

The back of the book contains an annex that basically summarizes a few of his key learnings and the messages he wants to share. Great way to get everything to stick after you finish it.




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