Use Copywriting to Develop KickA** Communication

 How Sales Techniques Make You More Effective at Any Job

Do you ever get frustrated trying to get your point across?

Struggle with great ideas stuck in your head?

Answered yes to one of those? 

Start learning about copywriting.

Copywriting is the strategy of creating persuasive content for Marketing and Sales with the goal of generating conversions and sales.

How does learning about marketing and sales techniques make you better at your job?

We are all selling. All the time.

Sales isn’t just transacting a product or service for money. In the simplest form, sales is the transfer of belief.

You believe that you have the right answer, know how to fix something, have a better tool for the job. You want to get others to buy in —  re-framed, you want them to believe what you believe.

People struggle in their lives, both professionally and personally because they don’t accept that we are always selling. Accepting this idea and using it to shape your interactions increases your effectiveness.

Communication is key

I have spent the last 15 years in the corporate world. 

I am ‘successful’ and have had the opportunity to do more than most for my age. I have run national operations, lead a national team, worked with some of the largest retailers in the world. I can tell you without a doubt, the single most important skill you can develop is your communication.

This is where the power of copywriting flexes its muscles.

If you are like me, and you probably are since I was like most people, we say too much. We invest a lot of time trying to look smart. We give long winded explanations, we use buzzwords, we buy into the idea that when communicating, we need to be a peacock flashing its tail.

Wrong.

The most effective way to communicate with anyone is to make it about them, not about you; and to do it in as few words as possible.

If I had more time, I would have written a shorter letter.

 — Mark Twain

Copywriting basics and why they matter

• Attention
  Getting into a copywriter’s mindset helps you capture people’s attention. Time and attention are our two most precious resources. In a world filled with distractions, playing defense has never been more important.
• Fears and desires
  Everyone wants to get rid of fears or gain what they desire. Copywriting forces you to think about your audience, to get laser tight on your intention. It forces you to understand how you make someone feel better or get what they want.
• Clarity
  Write tight.
  Challenging yourself to be more disciplined with your words improves the clarity of your message. You are more direct and become easier to understand. You structure your words for your “customer”, so it’s easier for them to accept the belief you are looking to transfer.
• Call to action (CTA)
  Copywriting is built to drive action. The majority of your professional communication is happening because you need someone to do something. Learning how to frame your message gets things done and saves you a lot of time. 

I started on this journey a couple of months ago. I have been practicing daily to improve.

I use these concepts to write shorter emails, alter my presentations and improve the conversation in my 1:1 meetings.

The crazy part getting into copywriting?

You will see it everywhere.

You will start to notice how much fluff and noise is all around you.

Try this for 30 days and see for yourself. I guarantee you don’t go back.